Visbl Unveils Revolutionary Booking Platform to Simplify Mortgage Shopping
The platform is available nationwide and eliminates the privacy risks of legacy lending sites
SANTA ANA, Calif.–(BUSINESS WIRE)–Visbl, a fintech
platform bringing transparency, simplicity and privacy to mortgage shopping, announced today its
official nationwide launch. Homebuyers can now shop for real-time, accurate mortgage rates without
submitting personal information or enduring aggressive sales calls and directly book a mortgage with
lenders.
The mortgage rate comparison process typically involves lead capture forms, limited transparency and
inconsistent rate disclosures. Visbl aims to address these challenges by providing a straightforward
platform where users can view real-time offers from verified lenders without submitting personal
information. This approach enables consumers to research mortgage options privately and efficiently,
without unsolicited follow-up or sales pitches.
We created Visbl because shopping for a mortgage shouldn’t feel like a trap. People deserve to see their
options transparently, with no gimmicks. Shopping for a mortgage should be exactly that: shopping. At
Visbl, we want to provide interested buyers with the most straightforward process as they prepare for
one of life’s biggest purchases
said Abraham Lee, CEO and founder of Visbl, who brings over 20 years of mortgage lending experience to
the company. Lee developed Visbl as a solution to the lack of transparency mortgage shoppers were
experiencing, bringing a first-hand resolution to borrowers.
Built as a search engine for mortgages, Visbl is not a broker, lender or lead generation tool. Instead,
it functions as a neutral platform that allows users to explore and compare, and, if they so choose,
book directly with leading lending institutions. The platform’s proprietary, patent-pending technology
brings users competitive offers that have traditionally been inaccurate and time consuming to source.
From first-time buyers to seasoned investors, Visbl serves as a one-stop destination to manage the
mortgage shopping journey with clarity and confidence.
From 2021 to 2024, homebuyers’ interest in a digital mortgage process jumped 27%, with a notable 90% of
buyers looking to increase the digital aspect of mortgage lending, according to Fannie Mae.
Buyers
specifically expressed interest in digital methods while selecting a lender and completing mortgage
applications. Likewise, lenders are eager for contemporary ways to reach mortgage shoppers in a trusted
digital environment.
I joined Visbl because the platform aligned perfectly with how I already run my business — with full
transparency, trust, and a commitment to educating my borrowers.
I’ve always believed that informed clients make better decisions, and Visbl made it easier to deliver
that value at scale. Since coming on board, I’ve been able to connect with new customers I likely
wouldn’t have reached otherwise. It’s been a great extension of my brand and a powerful tool for growth
Visbl is free for users and requires no registration to view rates. To explore mortgage options with
total transparency, visit www.visbl.com.
About Visbl
Visbl is a mortgage shopping platform that gives borrowers instant access to real-time rates with
transparency and ease. Designed for simplicity and accessibility, Visbl connects mortgage shoppers with
verified lenders, without personal data capture. Buyers can compare true loan costs and book mortgages
when they’re ready, giving them confidence and control throughout the process.